The Nature Conservancy: Earth’s biggest fan

What inspires you?

I spent the last week investigating The Nature Conservancy’s website for my next TSCB article and I have to say I am truly inspired by the work of this organization.

The Nature Conservancy has an impressive legacy as the leading conservation organization that protects ecologically significant land and water for nature and people. It’s their mission to preserve the plants, animals and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive.

They work in all 50 States and in more than 30 countries protecting habitats and addressing threats to conservation involving climate change, fresh water and conservation. They have protected more than 119 million acres of land, 5000 miles of rivers and operate more than 100 marine conservation projects worldwide.

Check out their latest video highlighting some of their work last year:

Founded in 1951, The Conservancy can trace its history all the way back to 1915. You can’t be around that long without having learned a few things.

They direct their actions using five guiding values:

  1. Integrity Beyond Reproach – They aim to meet the highest ethical and professional standards in all of their work.
  2. Respect for People, Communities and Cultures – They work collaboratively with local and indigenous people to establish partnerships that are strongly rooted in the communities in which they work.
  3. Commitment to Diversity – They believe that biological conservation is best driven by the leadership of a team with diverse backgrounds, beliefs and cultures.
  4. One Conservancy – The Conservancy believes that their success lies in being one organization that works collectively together in local places to achieve their global mission.
  5. Tangible, Lasting Results They strive to “use the best available science, a creative spirit, and a non-confrontational approach to craft innovative solutions to complex conservation problems at scales that matter…” I just love this statement!

They use a science-based approach to identify highest priority places that will ensure the greatest biodiversity over the long term. Their projects are grouped into five strategic areas: climate change, fire management, freshwater conservation, invasive species and marine conservation. They have many of their projects profiled in detail on their website. They do a lot and do it well.

International music star, Jason Mraz’s PSA on behalf of The Conservancy:

One of the great things about the Conservancy is that there are so many ways to take part in the action.

In 2010, Charity Navigator ranked the organization in its top ten of household name charities for their performance in exceeding industry standards in efficiency, capacity and financial responsibility. And their one million+ members agree.

When you make a donation you can direct your money to whatever Conservancy project inspires you most, whether it be adopting a coral reef, an acre of land, planting a billion trees in the Brazilian rain forest or helping to restore the Gulf Coast. They also take donations in the form of estate giving, stock and real estate gifts.

Being a Conservancy member has a lot of benefits beyond being a part of a major change agent.  You can set up a customizable “Nature Page” where you can receive the latest in organization news, share stories, calculate your carbon footprint and learn tips to reduce your impact. They have Podcasts, book reviews, an e-newsletter, a print magazine and maps available for some of their nature reserves that people can visit.

Another very cool resource is their “Ask a Conservationist” form where you can pose a question to one of their large team of scientists.

I will leave you with some one of many incredible member submitted photos:

Inspired? Visit www.nature.org to learn more about The Nature Conservancy. Make sure to set up a Nature Page and start tracking your impact and be a part of this legacy of conservation.

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