Paint It (RED)

What’s found in stores, socially responsible, and (RED) all over?

In our society, shopping has become somewhat of a sport. Black Friday deal-hunting crowds make headlines and entire television shows are dedicated to the premise of coupon collecting. Surely we are all motivated by getting the most ‘bang for our buck’. So, what about the possibility of changing a life while you pick up a new t-shirt? Funding the donation of antiretroviral drugs to AIDS inflicted communities at the same time you buy a new iPod? To me that seems like the ultimate bargain.

This is the very premise of (RED). (RED) is all about letting our purchasing power speak for those who do not have it. It’s about recognizing our ability to choose what we buy and picking the product that can bring about positive change.

In the beginning

(RED) was created by musical artist Bono in conjunction with Bob Shriver, activist and politician. It came Read more…