I feel a sense of irony sitting here at my local Starbucks drinking my skinny vanilla latte, writing about why Starbucks is at the top. But honestly, it’s where I go to write all my articles.
Being in a Starbucks makes me feel good.
Be it the fresh “fair trade” coffee served in a recycled cup telling me that I’m a “pioneer” for using it. My cup holder letting me know that it’s also made of recycled materials. The napkin informing me that Starbucks doesn’t use trans fats, artificial flavours or high-fructose corn syrups in my brown bagel.
I feel very socially responsible buying coffee from Starbucks.
However, I’m at the end of the line…Starbucks’ goodness actually begins with their mission statement.
“We’ve always believed that businesses can – and should – have a positive impact on the communities they serve. So ever since we opened our first store in 1971, we dedicated ourselves Read more…