Ripple (verb) – to cause small waves.
A ripple effect is often used to describe a situation where an effect from an initial state can be followed outwards incrementally. These effects can be either negative or positive and occur quite frequently in society and yes, the Internet. But let’s switch it up for a few seconds – We use search engines (like Google) to look for things on the web (news, entertainment, products, information, etc.).
Alright, so imagine combining the two and creating a search engine that creates a positive and socially conscious ripple effect.
Well on May 4th 2007, 4 friends from Australia (Jehan Ratnatunga, Simon Griffiths, Matt Tilleard and Mack Nevill) did just that.
Together they decided to use Google’s built in search engine (Google Co-op) to build a non-profit website that harnesses the power of the Internet, leverages affiliate advertising to generate revenue, and use that money to help people, instead of Read more…