Nike: Working Towards a Better World

Sports have always been an important part of my life.

Whether it’s basketball, baseball, tennis, football, swimming, running or soccer, I’ve always been involved in sports in some aspect or the other.

Playing sports has kept me fit and out of trouble. It’s taught me individual (strength, perseverance) & team (interpersonal, collaboration) skills.

Most importantly, sports have taught me responsibility.

My actions (big or small), always have an impact on myself, teammates and the game. By being accountable, it’s forced me to always strive to become better.

Better World

Nike is a brand that’s synonymous with sports.

Seek high performance in any sport, and you’ll find a Nike product that is specifically designed to help you do better.

In recent years however, Nike has opened up its “better” focus towards positively impacting society, and the environment.

Earlier this year, Nike launched its corporate responsibility micro-site “Nike: Better World” with one mission: Make the world better through sport.

Start of by Read more…

Paint It (RED)

What’s found in stores, socially responsible, and (RED) all over?

In our society, shopping has become somewhat of a sport. Black Friday deal-hunting crowds make headlines and entire television shows are dedicated to the premise of coupon collecting. Surely we are all motivated by getting the most ‘bang for our buck’. So, what about the possibility of changing a life while you pick up a new t-shirt? Funding the donation of antiretroviral drugs to AIDS inflicted communities at the same time you buy a new iPod? To me that seems like the ultimate bargain.

This is the very premise of (RED). (RED) is all about letting our purchasing power speak for those who do not have it. It’s about recognizing our ability to choose what we buy and picking the product that can bring about positive change.

In the beginning

(RED) was created by musical artist Bono in conjunction with Bob Shriver, activist and politician. It came Read more…

#Kony2012 by Invisible Children

UPDATE: KONY 2012: Part II — Beyond Famous takes a closer look at the LRA and explores new solutions put forward by leaders of the currently-affected areas of CAR, DRC, and South Sudan, where local communities continue to live under the constant threat of LRA violence. Digging deeper, Invisible Children hopes to turn the awareness generated from the first viral video into informed action.

It starts with watching + sharing this film, and continues with participating in Cover the Night, the advocacy and awareness event taking place worldwide on April 20th, 2012.

Participate in Cover the Night –
Learn More about Invisible Children –

PART I: Just a few weeks ago filmmakers released a 30 minute video that went viral and the world woke up and knew a man named Joseph Kony. Millions of Twitter feeds and Facebook statuses were screaming for attention with his name. Read more…

Recycle for a Cause: Turning Trash into Treasure

What if your plastic shopping bag or the ring pull tab from your Coke can could help pay for a child’s education?

Recycle for a Cause, a campaign launched in the UAE, allows for just that kind of wonder—turning your trash into treasure.

How so?

Plastic bags and ring pull tabs collected from the community are sent to the Philippines and used to create and sell high quality merchandise as a source of livelihood for Filipino families in poverty.

The Recycle for a Cause campaign has been launched by Abu Dhabi Cause Connect (ADCC) in support of the Philippine Community Fund (PFC), which helps to provide shelter, food and education for children who are rescued from living on dump sites. PCF is a UK registered charity that works to free Filipino children and their families from the effects of poverty. The Recycle for a Cause product line alone provides employment for over Read more…

Social Good Summit 2011 (presented by Mashable, 92nd Street Y & the UN Foundation)

A few months ago whilst catching up on the latest social media news I came across the “Social Good Summit” – an annual conference hosted by Mashable, 92nd Street Y, and the United Nations Foundation aimed at bringing together technologists, thought leaders and passionate activists to unlock the potential of new media and technology to make the world a better place.

Why not?

Since I was heading back to North America for a few months, and seeing that Ted Turner, Lance Armstrong and Doug Ulman were going to be amongst some of the notable speakers, I thought to myself, “Why not grab a couple of tickets and use this as a reason to visit New York?”.

Afterall, it’s an opportunity to connect with some amazing people and organizations involved in social good.

At first I thought it was just going to be a small event, however as the weeks rolled by more and more Read more…

Pixel Project: Stopping Violence Against Women. Together.

When Regina Yau received two SOS mails from the Malaysia Women’s Aid Foundation in the same week, she knew something wasn’t right. She realized that the foundation was and still is at a great loss of funds. There seemed to be lack of donors and decrease in pledges. Regina noted such state of affairs and decided to do something about it. Her eagerness and drive to help the community of women suffered due to domestic violence led her to brainstorm variety of ideas.

The Pixel Project: Piecing it Together

Coming from a conservative family background herself, and witnessing the hardships of her grandmother, she decided it is time to put an end to abuse towards women in all its forms. She created Pixel Project in hopes to aid the Women’s Aid Foundation for the desired betterment. Malaysia Women’s Aid foundation shares its funds with the National Coalition Against Domestic Violence (NCADV), which Read more…

Start Some Good!

Social entrepreneurs – What if you could capture the power of a crowd to fund your next big project?

Donors – What if you could connect with the organization that you help in a more personal way?

StartSomeGood provides a community platform where social entrepreneurs and enthusiastic supporters can connect.  It uses a hybrid crowdfunding model (think Kickstarter but with a tipping point and a social entrepreneurship twist) to help organizations fundraise various projects.

How does it work?

Each venture has a profile on StartSomeGood where it can write about its story, a social problem, and its proposed solution to the problem.  The venture also has a campaign page where it can lobby for support for a current project that it is working on.  It defines a tipping point goal and an overall fundraising goal.  The tipping point is the minimum amount the venture needs to truly start its project—without that amount of money Read more…

TakingITGlobal: Educational Social Networking for Social Good

“I wonder – If young people were actively engaged in all aspects of society, and thought of themselves as community leaders, problem-solvers, role models, mentors and key ‘stakeholders’…how would the world change?” – TakingITGlobal Co-Founder Jennifer Corriero

You’re a young person just beginning to carve your path in life. You have big dreams, you’re enthusiastic, and you know you can make the world a better place. Like many young people today, you’re also connected to a large circle of friends through social networking and social media tools like Facebook and Twitter.

The only problem is you aren’t quite sure how to access a combination of these resources to further understand and impact the world in a positive way.

Not to worry! TakingITGlobal (TIG) is here to help!

An Online Youth Community Dedicated to Positive Social Change

Created in 1999 by Co-founders Michael Furdyk and Jennifer Corriero, is an international online community dedicated to empowering Read more…