When I say ‘Coca-Cola’s reputation’, what is the first thing that comes to your mind?
Coca-Cola may not have the greatest reputation for its business practices around the world, but for thousands of women in many developing countries, the Company’s business decisions aren’t looking so unjust!
When It All Started
At the 2010 Clinton Global Initiative Meeting in New York City, Coca-Cola’s CEO Muhtar Kent announced the Company’s FiveByTwenty project – their pledge to empower 5 million women entrepreneurs in the developing world by 2020. The idea is to integrate profit-making with local community support, not through charity, but through innovative and inclusive business models. For women entrepreneurs around the world, this means access to the skills training, small-business loans and professional networks that are crucial to the prospect of a bright future for themselves and their families.
By 2020, The Coca-Cola Company aims to partner with civil society and other private sector actors Read more…